What’s Next for Downtown Development?

When was the last time you took a stroll through downtown Rocky Mount?

If you haven't visited in a while, you'll be surprised by the changing face of the city's main street.  From a dash of high tech at the new ECC biotechnology and medical simulation center to the creation of urban downtown lofts, downtown has experienced a revival … and there are more good things to come.


is downtown rocky mount charming or dangerous?

Enjoy the CHARM of an Award-Winning Downtown

The city's renovation efforts have earned statewide recognition. Rocky Mount was awarded the "Great Main Street In-the-Making" award from the North Carolina Chapter of the American Planning Association. The organization recognized several areas across the state for their Main Street revitalization efforts.  Rocky Mount was the only city to receive a “Main Street In-the-Making" award.

A Great Main Street In-the-Making

According to the NC American Planning Association:

A Main Street In-the-Making is a street that is still being planned or developed, but has great potential for success. Rocky Mount highlighted the Douglas Block Plan, Streetscape Plan, and Downtown Master Plans as key to capturing the community’s vision for Main Street and identifying appropriate implementation strategies. City staff forged many partnerships with a wide range of stakeholders to begin implementing the vision for Main Street. Over the past 14 years, the city has invested $50 million in revitalization projects in the vicinity of Main Street coupled with $10 million in private funding. These efforts are already showing signs of a new life and growing economy, signaling a bright future for Main Street and Rocky Mount.

City Leaders Recognized for Downtown Development

Of course, it takes a team effort to create an award-winning  Main Street,  Two city officials were recently honored for their dedication to the revitalization of the downtown area. Tasha Logan-Ford, assistant city manager, and John Jesso, downtown development manager were presented with the 2016 Main Street America Accredited Program award.

Looking Forward to the Future of Rocky Mount

It appears that an even brighter future is on the horizon for downtown Rocky Mount. There are 23 new investments downtown, including hotel and multifamily developers. These potential investors are from across the state, the region, and some from as far away as California, according to information from The Rocky Mount Telegram.

Other initiatives include:

  • Working with Ratio Design to develop a downtown strategy
  • Creating distinct identities for specific areas of downtown
  • Working with groups interested in residential options on upper building floors
  • Examining effective signage, guiding motorists to historic downtown from 64 and 301 corridors
  • The Monk to Mill Trail
  • Downtown Community Facility


Watch the presentation of the 2016 Main Street in a Making award, and hear why Rocky Mount beat hundreds of other cities...



For the latest information of what’s happening in downtown Rocky Mount, be sure to visit the downtown Rocky Mount website.
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